> ## Documentation Index
> Fetch the complete documentation index at: https://developers.senderz.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Brands overview

> Brands represent the legal entities that own Sender IDs. A brand must be onboarded and verified before registering SIDs.

## What is a brand?

A brand is the legal entity (company, organisation, or sole trader) that owns one or more Sender IDs. Before you can register a Sender ID in any market, the owning brand must be onboarded and verified.

One brand can own many Sender IDs across many markets.

## Brand lifecycle

```
pending_verification → verified
                     └→ rejected
                     └→ suspended
```

| Status                 | Description                                  |
| ---------------------- | -------------------------------------------- |
| `pending_verification` | Submitted. Identity checks in progress.      |
| `verified`             | Entity verified. Can register SIDs.          |
| `rejected`             | Verification failed. See `rejection_reason`. |
| `suspended`            | Temporarily suspended.                       |

## Verification

When a brand is onboarded, Senderz verifies the entity against the relevant market register:

| Market | Register                           | Identifier type |
| ------ | ---------------------------------- | --------------- |
| AU     | Australian Business Register (ABR) | ABN             |
| AU     | ASIC                               | ACN             |
| NZ     | NZBN Register                      | NZBN            |
| SG     | ACRA                               | UEN             |

Verification is typically completed within seconds for entities with current register records.